Seeing is Believing, The Power of Concept Art.

Seeing is Believing, The Power of Concept Art. is a talk currently scheduled to appear at IndieCade 2017.

Summary
There is a good reason to use concept art to help inspire your team or even yourself to plan ahead for the visual impact your games will have on your audiences. Just adding some visual design could motivate people to engage in your content even before you have that content completely made!</